Unit 303 Social Media Management for a Business

Task A
1) Define the meaning of the term social networking?
This is the use of dedicated websites and/or applications to interact with other users or to find people with similar interests to your own and to communicate with friends, family, and network with professionals.

2a) Identify one example of social networking tools for each of the following geographical
locations:

•  Brazil
•  Russia
•  China.

Brazil: Facebook
Russia: Twitter
China: Instagram

2b) Identify four examples of social networking tools overall for Europe and USA.

Facebook, Twitter, Instagram, Snapchat- paragraph

3) For two of the tools identified in question 2 a) or 2 b):
   a) Compare them by giving two similarities of their features/ functions.
   b) Contrast them by giving two differences of their features/ functions. 

Two similarities is that use the same channels and they are both can connect globally
Two differences are that 2b has more options and less limited in functionality.


4) Describe four limitations for each of two of the tools identified in question 2 a) or 2 b)

In Brazil, Russia, and China the social channels are restricted in functionality and will not be able to get some content.

In Europe and USA certain laws prohibit certain content and spam content maybe more prominant

5) Explain four reasons for grouping people you are listening to when using social networking tools. - examples

1. When you segment you can target certain products to certain people.
2. You can use adverts to be directed at certain people
3. You can track what is selling with what segment
4. You can easily see what you need to change to get the best results

6) Explain why it is important to evaluate the need for brand ambassadors when using social
networking for a business. 

Brand Ambassadors represent your business and they can change peoples perception on your business.

7) Explain two characteristics of online behaviour which helps to recognise each of the
following:

•  brand ambassadors
•  influencers.

Brand ambassadors will promote the brand and make the brand look good in a good light.

An influencer is someone that tries to show their opinion of the brand. They are more honest from their experience of the brand

8) Explain two ways to ensure the validity/credibility of each of the following:

•  brand ambassadors
•  influencers.

To ensure this for brand ambassadors they need to be educated on the brand and they can't lie about the brand or they could be reprimanded.

To ensure this for influencers is that they need to be a credible source that has given honest opinions in the past. They should also be unbiased.

9) Explain three ways of managing each of the following:

•  brand ambassadors
•  influencers

Brand ambassadors: Regulations, education, find someone with good people skills crm

Influencers: Credible sources, knows the brand, unbiased

10) Briefly, explain why it is important to evaluate the need for influencers when using social

networking for a business

They can be a good source of valuable feedback that can help improve the business as they can find flaws in the brand that someone internal cannot, and it is widely available on social media.

11) Define the meaning of the term social media management tool. 

This is something that helps cut time in producing and sending out information on social media. An example of a Social Media Management tool is HootSuite.

12) Explain eight reasons why it is important to use social media management tools in relation

to social networking. 

1. quicker
2. easier
3. saves time
4. can schedule posts
5. can use different SM platforms
6. can post media to different channels
7. can target the different audiences with different platforms
8. can plan ahead

13) Explain three disadvantages of using social media management tools

1. Not all platforms are available on SM management tools
2. some features are premium features
3. certain types of media are not supported on these platforms

14) Explain three benefits of using short-URLs within content

1. saves characters on Twitter
2. looks neater
3. if it's a long URL then it may take up a lot of the text box

15) Explain two features of:

•  risk analysis
•  digital crisis management

Risk analysis: This is to see if there are potential threats and dangers to a business.

Digital Crisis Management: This is a process that is in place in case of a digital crisis. A team of people will have the knowledge to deal with this situation.

16) Explain why it is important to monitor risk

To reduce the chance of potential threats

17) Define the term ‘social networking measurement and monitoring’ 

Actively monitoring the social media channels 

18) Explain five uses of a social networking measurement and monitoring tool 

1. to monitor trolls
2. to see potential threats online
3. to see what competitors are doing
4. Make sure all items are accurate that is put out about the brand
5. see campaings working

19) Explain four limitations of social networking measurement and monitoring tools

1. Time consuming
2. Uses up man power
3. Costs can be high
4. Can't catch all threats to the business

Task B

• The 3 audience groups for Beacon Books are: academics, parents, young adults
• 2 social networking tools used by Beacon Books are Facebook and Instagram
• Using Facebook we can target a larger audience and we are able to segment the market easier. With Instagram, we can use a lot of Rich Media to entice the audience and make the brand more appealing.

Three Social media management tools include HootSuite, Buffer, IFTTT.

HootSuite is the best for scheduling posts I feel.

This is Beacon Books on HootSuite:

Here are Beacon Books targeting two audience segments: 

Here are 3 scheduled posts:

Three pieces of content relevant to the business, but produced by somebody not

linked to the business:

Carry out a risk analysis showing five components in relation to the business.

Create a digital crisis management plan with three components in relation to social networking for a business.

Task C

https://www.facebook.com/Beaconbooks/notifications/?section=notifications&subsection=comments

This is the conversation that was created on my page where we started to do a competition. this got 71 shares and plenty of comments. this interacted with the audience and got people involved and showed that we can interact with the business.